More homes are at risk of wildfire than ever before.Preparing for it has never been easier.
Goldenrod shows you how.
Free for every household. No payment required.
Answer a few questions about your home, the people and pets in it, and the resources you have. Goldenrod tailors what follows to you.
Break preparedness into manageable sets of tasks
Filter by time, cost, complexity, or priority
Build and track your emergency kit and export shopping lists
Log when to rotate or repurchase supplies
Map evacuation routes, save contacts, and account for every person and pet
Connect to local resources and alerts
See examples of what you can create
What changes when you're prepared
Unprepared
The dread that creeps in when the headlines start
A to-do list that's been sitting there for years
Fragmented advice from a dozen sources that never quite adds up to a plan
Minutes to think through what should have taken months
Hoping your insurance covers what you think it does
Prepared
Knowing where you stand, and what's actually left to do
A clear starting point, sized for the time you have today
Your plan, your kit, and your next step in one place
The decisions that matter most, already made
Knowing what it covers, and where the gaps are
Wildfire preparedness shouldn't require a dozen websites.
We organize what matters and deliver a plan customized for your family and location.
Tell us your ZIP code, household makeup, and how prepared you feel. In under 5 minutes you'll see your readiness level and know exactly where your gaps are before wildfire season starts.
A curated wildfire-specific kit list tailored to your household: kids, pets, medical needs included. Check items off and watch your readiness grow.
A step-by-step plan covering every person, pet, and route. Set your meeting points, out-of-area contact, and go-bag assignments. Goldenrod is there when you need to share or act on your plan.
Plain-language education on wildfire coverage gaps plus resources to support conversations with your insurance agents. Most homeowners don't know their gaps until it's too late.
Wildfire reaches further than the flames
Wildfire isn't only a wildland problem anymore. When fire reaches communities, the impacts ripple outward, including for people whose homes never see a flame.
Wildfire preparedness is the foundation for all of it. That's where Goldenrod starts.
Why this matters
of wildfire-exposed households have made an emergency plan
People aren't unprepared because they don't care. They're unprepared because no one made it simple enough to finish.
The data backs this up. Among those who encounter preparedness information, 92% take action. Among those who don't, only 38% do.
That's what we built Goldenrod to do.
Source: FEMA 2023 National Household Survey
Ready starts here.
Arriving from the Goldenrod pilot?
Your invitation is still good. Sign up with your email and you are in.
Sign up via pilot